Pringles
Super Bowl

We took the most iconic mustaches in America and used them to deliver Pringles cans during the Super Bowl.

First, we launched with,

“The most unhinged ad of the year”

-Bleacher Report

As news of the Chiefs going to the Super Bowl took off… so did Andy Reid’s mustache.

Then most iconic mustache in late night went missing.

We even convinced 20 brands to destache their mascots on Game Day.

Watch the full case study
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I partnered with my work husband & copywriter Cory Frame under the absolutely ridiculous GCDs Jono Flannery & Kevin Watkins at FCB/NY

The Real Cost

Johnson's Baby