Johnson’s
Baby

For over a century, Johnson’s Baby has been there, helping parents and babies grow closer during those intimate bath and bedtime moments.

But as the brand evolves, they want to remind new parents about the quiet power each of these moments holds:

How these routines are anything but routine. How the tiniest of touches can nurture an enormous bond.

How, when you protect your baby with the gentle care of their products, it’s never just a bath… it’s pure love.

I partnered with my copywriter Cory Frame under the steadfast ECD Gary Resch at FCB/NY. Directed by the gentlest of giants Christian Weber.

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