The Gates Foundation
A 16-month global project crafted to spotlight the partners pushing humanity forward. We created a campaign that evolved into a brand ethos. Rather than centering the foundation, Partners of Human Potential turns the spotlight outward—on the partners, the grantees, the communities moving humanity forward.
Led the creative on all five of these mini docu-films (at once!) with my incredible partner, Cory Frame. A series designed to reflect the range, scale, and humanity of the Gates Foundation’s work.
The Story A true story of partnership between Scientists in Kenya and Scotland — and cows.
Signature Story 01
Location UK & Kenya
The Story A true story of how women in one small town changed China forever.
Signature Story 02
Location China
The Story A true story of how kangaroos inspired doctors to save babies’ lives.
Signature Story 03
Location India
The Story A true story about how high tech toilets lead to higher grades.
Signature Story 04
Location South Africa
Each film offers a window into a different part of the world
giving directors space to bring their own voice, incorporate local flair, and tailor the storytelling style to the subject. From vérité handheld to composed interviews, film to digital, each story was crafted using a mix of tools and perspectives to stay true to the people and places.
I partnered with my copywriter Cory Frame under the unstoppable creative directors Jono Flannery & Kevin Watkins and ECD Gary Resch at FCB/NY. Alongside the uber-talented directors Stefan Hunt and Zhao Lin.