The Gates Foundation
A 16-month global project crafted to spotlight the partners pushing humanity forward.
Partners of Human Potential
In 2024, we reimagined how one of the most influential philanthropic organizations in the world tells its story. Because what’s more inspiring than a billionaire giving away his fortune? The people he gives it to.
We created a campaign that evolved into a brand ethos.
Rather than centering the foundation, Partners of Human Potential turns the spotlight outward—on the partners, the grantees, the communities moving humanity forward.
The Story
A true story of partnership between Scientists in Kenya and Scotland — and cows.
Location
UK & Kenya
The Story
A true story of how women in one small town changed China forever.
Location
China
Signature Stories
A series designed to reflect the range, scale, and humanity of the Gates Foundation’s work.
Each film offers a window into a different part of the world — giving directors space to bring their own voice, incorporate local flair, and tailor the storytelling style to the subject. From vérité handheld to composed interviews, from film to digital, each story was crafted using a mix of tools and perspectives to stay true to the people and places being shown.
The Story
A true story about how high tech toilets lead to higher grades.
Location
South Africa
Storytelling with Integrity
From the beginning, authenticity was everything.
We filmed on 16mm to honor skin tones and natural light, built custom type systems based on partners’ handwriting, and built the scripts on verbatim quotes pulled from hundreds of hours of pre-interviews. Every detail was designed to reflect the dignity of the people we met.
The Story
A true story of how kangaroos inspired doctors to save babies’ lives.
Location
India
Global Manifesto
Alongside the individual Signature Stories, we created a unifying piece: a global manifesto for the Gates Foundation.
This film ties together voices and visuals from across continents to show how, despite differences in place or purpose, each partner of human potential is part of the same collective story.