CLIENT
Tresseme
ROLE
Designer
To help TRESemmé find their niche on Tumblr, our team helped them create a series of hair tutorials. After defining the shoot’s “White Hot” look and feel and identifying hair styles that were the right blend of aspirational and achievable, I shot, retouched, and designed 3 versions of each tutorial to test and learn which format would be most effective for the brand.
